Spinning Software: Advantages and Disadvantages

Posted by admin | December 20th, 2011

Article spinning software is becoming more popular these days because promulgating information online and using online reputation management is more effective than online defamation lawsuits. However, it is important to remember not to overuse spinning software.

The problem with article spinning software is that it often produces low quality content, even unreadable versions of an article. Instead of using article spinning software, you can simply re-write articles manually. You might be surprised that it takes the same amount of time to write a freshly created article than editing a spun one. Manual re-writing may take time not to mention skill and effort, but it’s all worth it.

The article lists eight reasons not to overuse spinning software–all of them are worth reading.


Unwanted publicity - can be like a virus on the Internet. There are firms such as Reputation Hawk that specialize in cleaning it up.

Fake It Til You Make It: Online Reviews

Posted by admin | December 12th, 2011

The issue of online reviews is not an easy one to discuss. Online reviews serve a valuable purpose for many people and companies–that is how they became so popular. This article explains how reviews sometimes are faked:

Fake Reviews
It is not above an organization to write false reviews about a competitor. The bile spewed forth from them completely buries the good SEO content created by the unfortunate company on the receiving end of the fake reviews. Suddenly, when someone uses a search engine and types in your company’s name, all they find are reviews which state how awful your business is.

As a result, your sales start to plummet and your rival wins. Or do they? You can hire specialist companies to create more SEO content as a means of restoring and managing your online reputation. When you consider that around 75% of customers make a purchasing decision based on customer reviews, those on the wrong end of a fake defamatory review need to take action and fast.

This is hardly shocking to those who have read lots of reviews, but it certainly shocks a lot of fake review victims.


Cleaning up your search results - is possible through firms that specialize in Internet Reputation Management. Reputation Hawk has offered this service since early 2007 when the industry first began.