Tips and Reasons

Posted by admin | May 26th, 2011

Search engine reputation management is not an industry that is very well understood by people who have never had to deal with it first hand. Furthermore, while many articles will suggest you handle the issue yourself instead of hiring a company, there are very few places to find out how best to do that. This article contains a good overview of why the industry is important and some basic tips on how to handle online reputation management personally.

What is the importance of online reputation? Bad postings, negative feedback in blogs, horrible testimonials in popular forums, unrealistic scam allegations, product reviews from false users and disgruntled employees can potentially put a company out of business.

The first step they list, of course, is to Google yourself. How will you know if you even have a reputation problem if you don’t do some research on yourself? One of the other best pieces of advice is to use social media. This is an essential part of any successful Google reputation management campaign.

Online Defamation - is becoming increasingly common amongst industry competitor’s. Many organizations are using firms like Reputation Hawk to clean up and secure their search results before the unwanted publicity impacts their bottom line.

Online Bedside Manner

Posted by admin | May 24th, 2011

Everyday, it seems, there is an online defamation suit being filed of some notoriety. This one caught my eye because of the seemingly mild manner of the complaint. A judge dismissed a lawsuit concerning online defamation when a doctor brought a suit against the son of a patient, whom he saw for a stroke, because of the son’s postings on an online review website.

But St. Louis County District Court Judge Eric L. Hylden said the statements were “nothing more or less than one man’s description of shock at the way he and in particular his father were treated by his physician” and said there was no reason to treat online comments any differently than more traditional means of expression.

While I disagree that chatting it up with your friend about a doctor’s bedside manner is the same as posting an online review or comment about him, I get the basic point of what the judge is saying. There is no reason to intervene here because in the end, the son is just expressing his opinion about the services rendered by the doctor. Ultimately, this boils down to the doctor wanting to protect his online reputation. If that is his real concern, he should turn to reputation management instead of lawsuits.

Unwanted publicity - can be like a virus on the Internet. There are firms such as Reputation Hawk that specialize in cleaning it up.

Bacon is Good…At What He Does

Posted by admin | May 16th, 2011

Louis Bacon is a billionaire and a hedge fund manager in the United States who does not take kindly to being defamed online. He filed an online defamation suit against Wikipedia, WordPress, and the Denver Post in an effort to get them to disclose the identities, or at least IP addresses, of their commenters, who have remained anonymous until now. Bacon appears to have won the suit, which means he should get some relief in the form of suing for damages over the online defamation. However, things are not always that clear-cut when it comes to online defamation.

But according to legal experts, it may be a difficult proposition to get these US companies to agree with the UK court order. The Guardian reports that the Wikimedia Foundation, and Automattic (the company that owns WordPress) have stated it will only comply with a US subpoena for such data.

Louis Bacon is a man who clearly cares about his online reputation. In addition to his (highly successful) lawsuits, he should look to Google reputation management, too. This could serve as a protection against online defamation being seen by too many others.

Cleaning up your search results - is possible through firms that specialize in Internet Reputation Management. Reputation Hawk has offered this service since early 2007 when the industry first began.